Čo je vašou parketou, B2B alebo B2C segment? A aké ste dosiahli KPIs? Ak netušíte, na čo sa pýtame a pracujete v marketingu, niekde sa stala chyba. V spolupráci s anglickým jazykovým centrom The Bridge sme pre vás pripravili anglické cvičenia. Prvé prináša prehľad najčastejšie používaných marketingových skratiek, ich význam. Druhým cvičením si zase rozšírite anglickú slovnú zásobu.
Have a look at some of the most often used abbreviations in Marketing.
B2BBusiness to Business |
advertising or sales intended for consumption by businesses |
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B2CBusiness to Consumer |
advertising or sales intended for consumption by consumers |
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BTFBelow the Fold |
the "fold" is the bottom of the web page once it first loads. Anything underneath this line in the page is considered "below the fold." The most important information on your page should, ideally, be located above the fold |
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Bot |
abbreviation for robot (also called a "spider"J. It refers to software that scans the web. Bots vary in purpose from indexing web pages for search engines to harvesting e-mail addresses for spammers |
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CTRClick-Through Rate |
rate at which a user clicks on an ad |
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KPIKey performance indicator |
KPis are established by business owners depending on the campaign. KPis are generally the most important metrics in measuring a particular ad campaign |
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PPCPay-per-Click |
an advertising pricing model in which advertisers pay based on how many consumers clicked on a promotion |
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PPIPay-per-Impression |
an adver tising pricing model in which advertisers pay agencies based on how many times an ad is viewed |
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RSSReally Simple Syndication |
an XML (extensible markup language, similar to HTMLJ format for distributing news headlines on the Web, also known as syndication |
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SEOSearch Engine Optimization |
the ongoing process of making a site and its content highly relevant for both search engines and searchers |
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SMMSocial Media Marketing |
the practice of selling or promoting products via social media channels, ranging from blogs and videos to direct outreach via Facebook and other social networking websites |
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SMOSocial Media Optimization |
SMO refers to the most effective to a business |
Improve your vocabulary.
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Classified ads |
small advertisements in newspapers or magazines, divided into categories |
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Commercial |
an advertisement on radio or television |
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Generic advertisin |
an advertisement for a whole sector, such as tourism, rather than a speci ic product |
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Brand awareness |
whether consumers know that a brand exists, how easily |
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News coverage |
how much time and attention is given to a news story or event on TV, radio or newspapers |
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Display ads |
ads displayed on websites, which can be static or animated and Circulation - the average number of copies of a magazine or newsp er distributed, or the number of people who will potentially see a billboar or poster |
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Knockoffs |
a colloquial term for new products which are almost identical copies of competitors' best-selling items |
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Caption |
an advertisement's headline or the text accompanying an illustration or photograph |
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Exposure |
consumers who have seen or heard a media vehicle, whether or not they paid attention to it |
Pripravené v spolupráci s anglickým jazykovým centrom The Bridge.