Mark the right meaning

Cold calling

often known as hunting, typically refers to the first telephone call made to a prospective customer.
comparing one's products to those of competitors in order to improve quality and performance

Follow-up

a group of closely-related products
maintaining contact after a sale to ensure customer satisfaction

Knockoffs

a colloquial term for new products which are almost identical copies of competitors' best-selling items
an advertisement's headline or the text accompanying an illustration or photograph

News coverage

how much time and attention is given to a news story or event on TV, radio or newspapers
whether consumers know that a brand exists, how easily

SEO (Search Engine Optimization)

the ongoing process of making a site and its content highly relevant for both search engines and searchers
the practice of selling or promoting products via social media channels, ranging from blogs and videos to direct outreach via Facebook and other social networking websites

PPC (Pay-per-Click)

an advertising pricing model in which advertisers pay agencies based on how many times an ad is viewed
an advertising pricing model in which advertisers pay based on how many consumers clicked on a promotion

Deposit

an amount of money placed with a bank
money lent by a bank, etc., which must be repaid, usually with interest